As Head of Design in small and bigger companies, I developed a wide experience of collections creation. I master the processes at every stage of the product development, from brand strategy & positioning to product development.
I am a very creative person but also with a strong commercial vision.
Expertise
to accompany your brand
all through the design process or at any stage of its development : brand strategy, trends, outsourcing, range plans, design, technical files, pattern cutting, product development & styling.
Brand strategy & Positioning
Brand DNA
Positioning
Define strong guidelines for the brand identity and image
Market positioning, Customer profile definition
Trends & Direction
Analysis
Trend forecasts & analyses according to the brand identity
Stories
Creating mood boards and colour range
Outsourcing
Factories
Screening suppliers
Materials & Supplies
Selecting fabrics, materials, trims and supplies
Definition of standards for the brand
Collection range plans
Structure
Sales
Overview definition of category of products, materials, colours and prices
Analyse previous season's best and worst sellers
Design
Creation
Graphic Design
Sketches by hand, in pencil or colored marker
Pattern, print or embroidery creation
Technical files
Flats
Technical drawing in Illustrator
Stylesheets
Technical file detailing the product construction and details
Pattern cutting
Apparel
Pattern cutting and size chart development
Product development
Samples
Follow-up of fittings and prototype
Styling
Photoshoots
Visual merchandising
Fashion shows
Creation of guidelines and outfits for Look books & Campaigns
Definition of the main guidelines for stores or web outfits
Casting, styling, fitting